On the other hand, one video may contain multiple ads, thus generating multiple ad views for a single video view. If a viewer isn’t shown the ad, skips the ad or uses an ad blocker, your channel won’t generate revenue from that view. Plus, YouTube’s bidding system means advertising rates can vary significantly based on how much demand there is for specific ad placements on different types of content and even individual YouTube channels.Īlso remember that revenue is tied to ad views, not views in general. This appears straightforward, but keep in mind that ad rates change based on industry, format, ad placement and the advertiser’s goals. That means, for every 1,000 times the ad is viewed on your channel, YouTube gets $1, keeps $0.45 and gives you $0.55. Say an advertiser agrees to pay a CPM of $1. YouTube, in turn, pays creators 55 percent of that rate. In this case, an advertiser agrees to pay YouTube a certain amount for every 1,000 views their ad receives. One common way to measure this amount is CPM, or Cost Per Mille - Latin (and marketing-speak) for cost per thousand.
The amount of revenue generated depends on the amount advertisers pay to run their ads. YouTube creators receive 55 percent of the ad revenue generated through channel views, while YouTube keeps the other 45 percent. Then, YouTube will run advertisements alongside your content, generating ad views and revenue. Once your channel qualifies for the YouTube Partner Program, you can sign up for monetization. To answer this, let’s first take a look at how the AdSense monetization system works. But how much can you really make on YouTube through AdSense alone? How much money will 20 million views on YouTube actually get you? Monetizing your channel through Google AdSense is not the only way to make money on YouTube, but it is one of the most popular. Remember that it can be incredibly difficult to generate 20 million video views, so be sure to keep expectations realistic.
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